Madzi Ndiye Moyo radio series

Maximizing Artesian Water for Sustainable Agriculture
August 25, 2020

Madzi Ndiye Moyo radio series

Using the power and reach of community radios, BASEflow piloted an innovative radio series called Madzi Ndiye Moyo (which means ‘Water is Life itself’) which ran for 6 weeks on local radio stations in Mid-2017. With 6 carefully themed episodes lasting no longer than 5 minutes, the pilot was a social experiment to assess the rural appetite for content centered around water resources management. Despite being on air for only 6 weeks, the radio series received positive response with triggered audience interest, not only through SMS, but also through walk-in queries at BASEflow offices. BASEflow’s radio series experience was selected for presentation at 2018 Water, Engineering and Development Centre Conference in July 2018. If you want to listen to the radio series episodes, please visit our YouTube page. If you would like copy of the monitoring report for more details, please email info@baseflowmw.com

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